With April gone – 4/20 in the past – and nothing but hazy memories left, Humboldt Underground staff began to contemplate the “holiday.” We’ve all heard of its 1970’s origin: five Waldos from San Rafael High, athletes who met after practice everyday at 4:20pm to look for a secret abandoned garden near Point Reyes, blazing joints all the while. We know this now popularized origin and we have grown up with its inference. We all jokingly show each other our clocks (phones) when its 4:20pm, laugh, and move on with our day.
Here in Humboldt County, most feel like its always 4/20 (or 4:20pm), no big deal. Yet, nationally 4/20 is a serious holiday. Like turkey on Thanksgiving, weed is big business on 4/20. Some estimate that cannabis sales increase 20% to 25% from April 17th to the 20th. That’s tens of millions of dollars, which is no laughing matter when it comes to business. Throw in tax revenue and 4/20, as a holiday, is big business for areas that can capitalize.