You hear it from your buddy who just bought another parcel, it’s whispered in the grow shop, in the convoy of soil and water trucks humming on the back roads, “we have got to go big this year.” It seems someone is saying this every year in recent memory. There is always some boogieman right around the corner to bring the economy and the outlaw way of life to an abrupt and final end. New regulations, a new ballot initiative, big corporations, Mexican cartels moving in, prices dropping, other states legalizing, whatever it is, it seems there is always a compelling reason that if we don’t blow it up huge this year we are not going to get another chance.
Don’t get me wrong, there are real concerns. Statewide legalization is looking better every day. New medical marijuana policies further regulate and threaten an old way of life. Not to mention the head start that states like Colorado and cities like San Francisco seem to have on Humboldt. Prices drop and drop so farmers start shooting for quantity over quality to improve the margins.
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